Luke Williams -a Fellow at Frog Design and an Adjunct Professor of innovation at NYU Stern School of Business- is a leading consultant, speaker, and educator in the areas of innovation strategy and disruptive thinking. At Frontiers of Interaction 2010 he will hold a keynote session on Thinking the Unthinkable: How To Spark Disruptive Innovation.
Williams has been pushing the design practice to the next level through a process that he analyzes in his forthcoming book Disrupt! A Step-by-Step Guide to Transforming Your Business (FT Press, 2010).
It seems that everyone in business is talking about innovating or transforming their business or creating radical change. While all of those things are wonderful goals, they’re absolutely unobtainable unless you make some significant changes to the way you think. This isn’t about a little tweak here and there. It’s about the kind of thinking that catches an industry by surprise and leaves competitors scrambling to catch up. This is about disruptive thinking.
But you don’t have to be a small business or an outsider. Disruptive thinking can be learned and applied just as effectively by large organizations and industry incumbents. In fact, by anyone who’s willing to challenge the status quo in any situation. In other words, by learning to think about what is usually ignored, and to pay attention to what’s not obvious, even insiders can adopt the thinking habits of outsiders.
For more than a decade, Luke Williams has worked internationally with industry leaders like Microsoft, American Express, Virgin, Disney, and Hewlett- Packard, to develop new products, services, brands, and business models. He speaks throughout the international community, and his opinions have been featured in BusinessWeek, Fast Company, and The Wall Street Journal.
We are particularly excited to have Williams at Frontiers of Interactions because it will be one of his rare appearances in an European conference and the first opportunity to present his new book.
