Frontiers of Interaction

As you know, the Conference is going to take place on the 4th of June, but for the 3rd, Frontiers has put on four workshops: let’s talk in deep of the first one, Geek Advertising.

Understanding the future of advertising is extremely important, because it will tell us how brands will approach to customers, how Value will be generated and how all these aspects will interact and are going to be meaningfull for us.

On this occasion you will touch the most recent technology about augmented reality – but it’s not just about devices or tools: augmented reality will be related to advertising, and the discussion is going to  include also communication and marketing shifts.

This workshop is going to be held by Paolo Guglielmoni: philosopher, scholar in Aesthetics and Musicology, essay writer, he’s also yoga master, clarinet player, virtual worlds inhabitant, alternative cultures connoisseur, runner, and most of all, one way geek.

Creative Director in Leo Burnett Italia, he is the only Italian creative displayed in the Louvre advertising permanent collection. Paolo created the term Geek Advertising, a subject he writes about in his blog.

“But what are we going to do in this workshop?” It won’t be just listening: at Frontiers of Interaction, you are active part of the event.

The Geek Advertising workshop will simulate an advertising agency workflow: there will be a brief and a development stage, and then you’ll present your idea to an hypotetical Creative Director (who will steal your amazing idea…)

For this reason, there is going to be a small introduction, 15 minutes of explanation about how an agency works, before the workshop starts: Paolo will tell us how a brief is conceived, how use it to extract a solid product idea, how to develop copy idea and then create the advertising.

So Paolo will pick a technology, a product and you’ll have to develop a “geek idea” related to that product.